November 2018 – Idelle Kursman

When Children with Autism Become Adults

Photo by Nathan Anderson

The Autism Population is increasing and the children are becoming adults. They need work and programs.

In my novel True Mercy, one of the main characters is Adam Hitchens, a young man with autism who does simple, repetitive clerical tasks at a local business. He has a place to go every day and is proud to hold a job. I recently read the article “500,000 Teens with ASD are Headed to Adulthood. Where will They Work?” By Suzanne Garofalo. It appeared in the Houston Chronicle and was reprinted in the disabilityscoop (https://www.disabilityscoop.com/2018/11/16/500000-teens-asd-work/25736/. The article contains many examples of young adults on the autism spectrum who have been able to find satisfying employment and now feel productive and have a sense of purpose. Many employers are realizing it is well worth their while to train and keep these employees, finding many of them to be dedicated and hardworking. Garofalo writes that “Research shows job activities that encourage independence to reduce symptoms and increase daily living skills.” Some businesses even qualify for a tax write-off for participating in programs to employ these individuals. While this is certainly encouraging and a reason to celebrate, Garofalo also points out that “nearly half of 25-year-olds with the disorder have never held a paying job, according to Autism Speaks.” All people by nature need a schedule, a program with activities, or work in order to thrive. Parents are finding that as their special needs children get older, it becomes harder to find programs and resources. Many programs have waiting lists.

It is my hope that more opportunities for this population increase throughout the country. With the rate of autism now 1 in every 59 births in the United States, “It is a population that’s exploding but finds few opportunities.”

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BookBaby Independent Writers Conference

2 Comments / Writing

I am posing with Joanna Penn at Bookbaby

I came home from attending the second annual BookBaby Independent Authors Conference in Philadelphia. I met wonderful fellow writers, listened to practical book marketing tips from successful authors and entrepreneurs, and took away many ideas I am anxious to try. In this post, I would like to share some of the great ideas I learned at the conference.

Eva Lesko Natiello is an author, speaker and book marketing consultant. She wrote and self-published The Memory Box, a bestseller on The New York Times and USA Today. Her website is evanatiello.com. Eva gave the following marketing tips for self-published authors:

Fill out your Amazon Author Page completely and link it to your website and blog.
Run a discounted price promotion and advertise it widely.
Be a guest for a book blogger. To find book bloggers, simply google “(Your genre”) book bloggers”
Study the competition. Make a list of all the current books similar to yours in the last three years and find out their book prices, format, and number of pages. How are authors of your genre promoting their books?
Show gratitude to readers who have taken the time to review your book.

Tieshena Davis is the CEO and Senior Publisher of the award-winning Purposely Created Publishing Group. She is a speaker and the author of Think Like a Bookpreneur (www.thinklikeabookpreneur.com). Tieshena encouraged authors to begin selling their books with pre-sales, which is a strategy to establish audience interest, connect with fans, and secure advance sales before a book is publicly released.

Authors need to meticulously plan during the pre-sales process (6-8 weeks before book is released) to achieve results. Set a goal of how much money you the author would like to make. Remember to calculate all expenses (costs of the printing, transaction, shipping, packaging, etc.), and review the profit margin.
Authors need tools to drive sales such as an email notification list, creating a promotion team, alerting social media followers to spread the word, and exploring targeted events where your readers gather.
Notify target buyers on an email notification list that the book is available for pre-order.
Build an audience connection by sharing quotes, tips, or resources; host weekly virtual events; email teaser content; offer special bulk book packages; and send out snippets of the book.
Run ad campaigns on Facebook, Instagram, and Amazon Author-sponsored ads.
Discount and cross promote. An example is if readers pre-order author’s second book, they will get the first book at 50% off.
Run weekly contests and giveaways.

Joanna Penn was the keynote speaker of the BookBaby conference. She is an author, international speaker, and entrepreneur. Joanna writes fiction and nonfiction. Thousands of authors go to her website www.TheCreativePenn.com for marketing and promotion. The following are her tips:

Change your mindset– don’t think of yourself as a struggling author. Write down positive affirmations and refer to them daily.
Authors must focus on the customer. It’s not about you, it’s about the reader. What do they want to pay for? Find the intersection between what you love and what you can sell.
Amazon is a search engine for people “who buy stuff.” Use it for research to find out what people are buying.
Sell your book in multiple countries in English. Joanna’s books have sold in English in 86 countries through Kobo (a Canadian company that sells e-books, audiobooks, e-readers, and tablet computers).
Write three shorter books rather than one 80,000-word book. This works well in fiction.
Build multiple streams of income. Most writers make money from other sources like speaking, freelancing, and blogging.
Attract an audience that works best with your personality, your book, and your lifestyle. What can you do consistently over the long term?
Take action.
You get what you focus on. Make the time.
Write the best book you can. Don’t rush it!

As one can see, being a successful author involves hard work; there are no shortcuts. Research, computer savvy, and knowledge of various marketing strategies are imperative. Writing the best book you possibly can is simply not enough. The experts advise doing around twenty minutes of marketing a day along with writing. If one marketing strategy doesn’t work, try another. Don’t give up.

The BookBaby Writers Conference boosted my motivation to market my first novel, True Mercy. It was great meeting so many like-minded people. Rather than being competitive, participants were eager to help fellow authors succeed. Networking opportunities abounded.

Last but not least, I would like to thank my husband Michael for attending the conference with me and supporting my efforts in the book business.

Note: My novel True Mercy is on sale for only 99 cents on Smashwords. Go to https://www.smashwords.com/books/search?query=True+Mercy.

Happy Thanksgiving!

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Pittsburgh

Other Current Issues

It is difficult to think and write about anything other than the shooting in the Pittsburgh synagogue. Whereas only a few years ago, we had to worry about violence from foreign countries, now the main concern is violence committed by our own citizens. The massacre at the Tree of Life synagogue is a tipping point for me personally because I know so many people in the Squirrel Hill section of Pittsburgh. All over the world, people go to houses of worship on their Sabbath to find peace, inspiration, and community; it is one of the last places one would expect a deranged individual to shoot people. I am certain I won’t be the only one who will be preoccupied with this massacre the next time I attend a house of worship.

Theories abound as to why there is an escalation of violence in the United States. I have no ready answers or solutions but want to instead eulogize the people that we lost in the shooting.

Cecil and David Rosenthal, aged 59 and 54, were brothers that lived near the synagogue and often helped out during the services and other activities in the building. Both had intellectual disabilities and were described as inseparable. Chris Schopf, vice president of residential supports for ACHIEVA, an agency that provides support for individuals with disabilities in Pennsylvania, said this about the Rosenthal brothers, “Most of all, they were kind, good people with a strong faith and respect for everyone around.”

Dr. Jerry Rabinowitz, aged 66, was a doctor. People recalled when others were afraid of treating people with HIV, Dr. Rabinowitz would hold their hands without gloves. Always ready to help others, he ran out immediately when he heard gunshots. Family and patients describe him as loving, kind, and compassionate.

Richard Gottfried, 65, was a dentist and active in the congregation. He worked at the Squirrel Hill Medical Center with his wife, who is also a dentist. They were well-known for taking refugees and immigrants as patients.

Sylvan and Bernice Simon, aged 86 and 84, were married in the Tree of Life synagogue in 1956. They were a close couple who were often seen holding hands. People recalled them as being kind to everyone.

Irwin Younger, 69, was a small business owner and a kids’ baseball coach. He prayed and volunteered regularly at the synagogue. Irwin was always anxious to make newcomers feel welcomed.

Melvin Wax, 88, was a retired accountant. He always arrived early for services and often led the congregation in the prayers.

Rose Mallinger, 97, was active in the Tree of Life synagogue for six decades. She attended services every weekend and people recalled her humor and intelligence. She was warm and loving and never complained about anything.

Daniel Stein, 71, was retired and attended the synagogue every Saturday. A nephew described him as a great guy with a dry sense of humor.

Joyce Feinberg, 75, was a retired research specialist at the University of Pittsburgh. Her late husband Stephen taught statistics at nearby Carnegie Mellon University. Joyce and her husband would welcome his students into their home.

These eleven people attending synagogue services had no connection with the gunman. As in all these acts of violence, we lose innocent people senselessly.

When will it stop?

Idelle Kursman is the author of True Mercy, a thriller that covers the issues of autism and the human trafficking crisis.

Note: From now until November 24th, True Mercy is on sale at Smashwords for only 99 cents! Log onto https://www.smashwords.com/books/view/747954 and enter the coupon code EA37K.

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